★
Trending
must-haves
The toys taking over wish lists and social feeds—ready to discover in person.
★ NOW OPEN AT PARK WEST IN PEORIA ★
Buy event tickets ★
✦
★
Peoria's destination for serious fun
Find the toy.
Feel the hype.
The hottest trending toys, collectibles, surprises and hands-on fun—all under one very colorful roof.
HOTRIGHT NOW
UNBOXTHE SURPRISE
PLAYYOUR WAY
✦★✦BLIND BOXES ✦ COLLECTIBLES ✦ SLIME ✦ SQUISHIES ✦ CREATIVE PLAY ✦ TRENDING TOYS ✦ BLIND BOXES ✦ COLLECTIBLES ✦
What's inside
More than a toy store.
It's an experience.
Trending
?
Blind boxes
& collectibles
Unbox a surprise, find your favorite character and build a collection that feels all you.
PLAY!
Play
& create
Come experience the hype in our mini arcade and reconnect through hands-on activity and craft nights.
September 2026
Plan your next
Hype experience.
Drop in Tuesday–Thursday from 3–6 PM for $10 activities, no reservation needed. Join us Friday nights from 6–8 PM for $5 Trading Nights, including small refreshments, no reservations needed.
Weekend Hype Experiences are $30 per participant and include all activity supplies plus small refreshments. Space is limited and advance ticket purchase is recommended. Tickets may also be purchased in-store on the day of the event if space is still available.
Check the calendar below, choose your experience and grab your tickets before they’re gone!
Tap the calendar to open it full size. Tickets may also be purchased in store.
The perfect gift is play
Hype It Up Toys
gift cards
Let them choose the trending toys, collectibles and surprises they're most excited about. Purchase a digital gift card online through our secure Square checkout.
Buy a gift cardCome experience the hype
Find us at
Park West
9784 W Northern Ave, Suite 1220Peoria, AZ
Make Hype It Up Toys part of your next family day at Park West.
★
TRENDING TOYS.
EPIC FUN.
UNLIMITED HYPE!
EPIC FUN.
UNLIMITED HYPE!